About · The operator
I'm Niklas Lindahl. This is not an agency, not a marketplace, not a network of vetted consultants. You're hiring one person, part-time, with fifteen years of building and fixing marketing engines that move the number. Italian press and partners sometimes refer to me as Niklas Lindahl, the Swede in Milan who has spent a career operating inside Italian companies.
Based in Milan, operating across Europe. Trilingual Swedish, English and Italian. Mandates here focus on marketing and revenue growth. For top-line C-suite cover, the same operator runs actionisnow.com for interim CEO work, interimceo.it, hireinterimceo.it and amministratoredelegatoadinterim.com for Italy-based interim CEO mandates, and temporarymanager.work, fractionalmanager.pro and manageradinterim.it for broader fractional and temporary management briefs. Related advisory and investment work is through lindahlcapital.com and tenperzent.com.
Parallel sites cover specific situations and geographies: manager per passaggio generazionale and passaggio generazionale for Italian family-business succession, interim VD for Nordic CEO and GM cover, and sverige italien for Sweden-Italy business context.
When clients need a permanent hire rather than a fractional one, referrals go through dedicated Italian executive search practices: ricerca AD for CEO and managing director mandates, ricerca CEO for chief executive searches, and ricerca dirigente for senior management roles.
For distressed situations where marketing sits inside a wider corporate restructuring, the same operator plugs into partner practices dedicated to turnaround aziendale and turnaround manager mandates, so revenue work stays aligned with the cash and cost plan.
€120M
Marketing budget owned as CMO of LeoVegas Group
€50M
Incremental revenue generated in under 12 months
€607M
MGM acquisition of LeoVegas this work helped enable
Owned a €120M annual marketing budget. Drove €50M of incremental revenue in under 12 months, contributing to a +18% EBITA uplift. Cut marketing-to-revenue ratio from 40% to 30%, the most efficient in the company's history. Marketing transformation was instrumental to the €607M MGM Resorts acquisition.
Grew the Italian business from €3M to €18M in revenue inside a year, a +500% expansion, and laid the operating foundation that the subsequent group-level CMO mandate scaled across Europe.
Built a digital agency in Milan from zero to €1.5M revenue with 100% YoY growth for five years. Sold to the listed Digitouch group for €1.35M. Selected clients included OVS, Conte.it, Allianz, LUISS Business School and Gruppo Mondadori.
Head of International Development at Digitouch, closing HomeAway and lastminute.com. Earlier, ran a €5M paid-search budget at Expedia Group across the Nordics and Netherlands, tripling regional revenue.
Deep operating experience in iGaming, digital and consumer growth. Sector-agnostic on the marketing fundamentals: positioning, demand, brand, martech, team and board reporting. Comfortable in scale-up chaos and PE-backed structure alike.
Off the clock
Marketing leadership under pressure is a contact sport. Spartan Ultra World Championship finisher. Mud Masters veteran. Conscript in the Swedish Armed Forces. The discipline that runs a €120M budget is the same discipline that finishes the course.
01 · Finisher
Spartan Ultra World Championship · Morzine
02 · Veteran
Mud Masters · Obstacle course
03 · Conscript
Swedish Armed Forces
Questions & answers
Location, languages, background and scope. Direct answers for buyers vetting who is actually on the other end of the mandate.
Based in Milan, Italy. Mandates are taken across Europe: on-site days in Milan and at client HQs, remote operating cadence in between. Nordic and Italian work are the most frequent, but coverage extends to the rest of Western Europe.
Yes. Trilingual across Swedish, English and Italian. Board packs, team meetings, agency reviews and hiring interviews can be run in any of the three, which matters for Italian mid-market companies and Nordic scale-ups that operate cross-border.
Former CMO of LeoVegas Group (€120M budget, MGM Resorts acquisition context), Managing Director Italy at LeoVegas (€3M to €18M in a year), founder and CEO of Optimized Group (Milan digital agency sold to Digitouch for €1.35M), and Head of International Development at Digitouch. Earlier career includes paid search at scale at Expedia Group.
Yes, through separate practices: actionisnow.com and interimceo.it for interim CEO work, and temporarymanager.work for broader fractional and temporary management briefs. This site is the marketing and revenue mandate only.
Next step
Twenty minutes on a call. You describe the growth problem and the timeline. I tell you straight whether renting a fractional CMO is the right move, and what it would look like.
Book an intro call