01
Positioning & messaging
ICP, value prop, category language and a messaging stack the whole company can sell behind. Tested in market, not slidewared.
02
Deliverables
What gets built.
By month three the company has a clear story, a working demand engine, a stack that measures it, KPIs the board trusts, and a team that knows what to do on a Monday morning. That is the deliverable.
02
Demand generation engine
Paid, organic, partnerships and lifecycle, sized to budget and forecasted to pipeline. Every channel earns its line.
03
Brand architecture
Brand house, naming, visual and verbal identity. Coherent across product, sales and marketing assets.
04
Martech & attribution
Stack rationalised. Tracking that survives audit. A single source of truth from spend to revenue.
05
KPI & board reporting
A short, defensible KPI tree. Weekly operating reviews. A board pack the CFO will sign.
06
Team & agency leadership
Org design, hiring and coaching of the in-house team. Agency roster reshaped to the new plan.
Next step
Let's see if it's a fit.
Twenty minutes on a call. You describe the growth problem and the timeline. I tell you straight whether renting a fractional CMO is the right move, and what it would look like.
Book an intro call