Results
Every card is a real result from a real mandate. The number is the headline because in this job nothing else is.
€607M
CMO · LeoVegas Group
The marketing transformation I led as CMO was instrumental to the acquisition. Built the most efficient marketing engine in the company's history, sized for international scale and defensible under due diligence.
€120M
CMO · LeoVegas Group
Ran a €120M annual marketing P&L across 10+ markets, 100+ people in-house and a roster of agencies, with a single forecast and a single source of attribution.
€50M
CMO · LeoVegas Group
Drove €50M of incremental revenue inside the first twelve months as group CMO, contributing to a +18% EBITA uplift and resetting the bar on what marketing was expected to deliver.
40→30%
CMO · LeoVegas Group
Brought the marketing-to-revenue ratio from 40% to 30%, the most efficient in the company's history. Less waste, more pipeline, a healthier P&L line for the board.
+500%
MD Italy · LeoVegas
Took the Italian business from €3M to €18M in revenue inside twelve months, a 6x. Built the team, the agency stack and the positioning that scaled into the subsequent group mandate.
€1.35M
Founder & CEO · Optimized Group
Founded the agency from zero, grew it to €1.5M revenue with 100% YoY growth for five years, advised 300+ Italian companies, sold to the listed Digitouch group for €1.35M.
Advisory and investment work related to these mandates is run through lindahlcapital.com. For growth and innovation advisory, see tenperzent.com.
Questions & answers
What CEOs, boards and PE partners ask about the numbers on this page before booking a call.
The €120M budget at LeoVegas is the ceiling; the same operating playbook has been used at a €3M Italian business (scaled to €18M in a year) and at an early-stage agency (built and sold for €1.35M). The techniques scale down more easily than they scale up.
iGaming, digital marketplaces, consumer digital, SaaS, professional services and PE-backed portfolio companies. Sector-agnostic on marketing fundamentals: positioning, demand, brand, martech, team and board.
Yes, on request and under NDA where the mandate is confidential. Public references (LeoVegas Group, MGM Resorts acquisition context, Optimized Group exit to Digitouch) are already in the public record.
A defensible marketing plan by month one, a working demand engine by month three, and a measurable move on the marketing-to-revenue ratio, pipeline coverage or CAC payback inside twelve months. Anything less is not a fractional CMO, it is an advisor.
Next step
Twenty minutes on a call. You describe the growth problem and the timeline. I tell you straight whether renting a fractional CMO is the right move, and what it would look like.
Book an intro call