Results
Every card is a real result from a real mandate. The number is the headline because in this job nothing else is.
€607M
CMO · LeoVegas Group
The marketing transformation I led as CMO was instrumental to the acquisition. Built the most efficient marketing engine in the company's history, sized for international scale and defensible under due diligence.
€120M
CMO · LeoVegas Group
Ran a €120M annual marketing P&L across 10+ markets, 100+ people in-house and a roster of agencies, with a single forecast and a single source of attribution.
€50M
CMO · LeoVegas Group
Drove €50M of incremental revenue inside the first twelve months as group CMO, contributing to a +18% EBITA uplift and resetting the bar on what marketing was expected to deliver.
40→30%
CMO · LeoVegas Group
Brought the marketing-to-revenue ratio from 40% to 30%, the most efficient in the company's history. Less waste, more pipeline, a healthier P&L line for the board.
+500%
MD Italy · LeoVegas
Took the Italian business from €3M to €18M in revenue inside twelve months, a 6x. Built the team, the agency stack and the positioning that scaled into the subsequent group mandate.
€1.35M
Founder & CEO · Optimized Group
Founded the agency from zero, grew it to €1.5M revenue with 100% YoY growth for five years, advised 300+ Italian companies, sold to the listed Digitouch group for €1.35M.
Advisory and investment work related to these mandates is run through lindahlcapital.com. For growth and innovation advisory, see tenperzent.com.
Next step
Twenty minutes on a call. You describe the growth problem and the timeline. I tell you straight whether renting a fractional CMO is the right move, and what it would look like.
Book an intro call