Days 1–30
Assess
Diagnose the funnel, the team, the agencies, the stack and the numbers. Pressure-test positioning, pricing and ICP. Deliver a short, blunt findings document and a 90-day plan.
01
The engagement
How it works.
Engagements run on a monthly retainer, typically one to three days a week, for six to eighteen months. The CMO reports directly to the CEO or the board, sits inside the team and runs to a 90-day plan that ends with a working demand engine and a clear handover.
Cadence
1 to 3 days per week, on-site in Milan when needed and remote with the rest of Europe.
Reporting line
Directly to the CEO. Board-facing on the marketing and revenue agenda.
Mandate
Owns the marketing P&L line, the demand number and the team.
Exit
Clean handover to a permanent CMO or senior in-house lead, with documentation and the dashboards intact.
The 90-day plan.
Every engagement runs to a written 90-day plan, signed off in week one and reviewed fortnightly. The shape is consistent because the early mistakes are consistent. The same 90-day discipline is how the sister practice at temporarymanager.work runs temporary management mandates outside of marketing.
Days 31–60
Fix positioning & measurement
Lock messaging that the team can actually sell behind. Rebuild attribution so the board deck reflects reality. Cut the channels and agencies that don't deserve the budget.
Days 61–90
Build the demand engine
Rebuild paid, organic and lifecycle around the new positioning. Establish weekly operating cadence, KPI tree and forecast. Marketing starts shipping pipeline against a number.
Month 4 onwards
Compound & hand over
Coach the in-house team, hire the permanent leader when it makes sense, and exit cleanly with the engine running. Continued advisory if the company wants it.
Next step
Let's see if it's a fit.
Twenty minutes on a call. You describe the growth problem and the timeline. I tell you straight whether renting a fractional CMO is the right move, and what it would look like.
Book an intro call